Super Cream
Super Cream is a 100% family-owned company from Tampico that sells and produces a wide variety of homemade seasoned foods. They are currently leaders in the restaurant business, which has allowed them to diversify into different lines of services and products.
Its operations cover more than 26 points of sale in different areas of Tampico, in the north of Veracruz and in the south of Tamaulipas.
Context
It is proposed to implement the updated brand image to be defined by the client, using the same graphic pattern in each package. It is proposed to implement an attractive and different slogan in each package. All proposed packaging is made of cardboard due to its recyclable characteristics. It is proposed that in certain cases, some packages have an additional coating on the cardboard.
DESIGN GALA 2020
This project was selected for the Design Gala 2020.
Design Gala is the national exhibition of the School of Architecture, Art and Design (EAAD) of the Tecnológico de Monterrey. It brings together the most outstanding projects from its eleven Campuses in a collection that includes sketches, renders, models, prototypes and products; made by our Bachelor of Design students around the country.
Veronica, Student
Youth 18-35 years old.
Generate an experience from beginning to end, when purchasing a Super Cream product. Highlight that it is a product: Young, fresh, healthy.
Encourage small Super Cream moments in your day to day.
Generate an experience from beginning to end, when purchasing a Super Cream Pastry product. Highlight that it is a product: Prime, personal delight.
