Granel
A redesign of packaging legumes, by focusing on the reduction of plastic use, creating an artisanal package that has a second life.
Products
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Beans
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Almonds
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Coffee
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Lentils
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Corn
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Chickpea
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Sunflower seeds
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Walnuts with shells
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Peanuts with shells
Marcela, Housewife
Woman 28 years old.
Behaviors: Likes to eat healthy, buys organic food and she likes to cook.
Frustrations: Buy food that has plastic packaging, generates garbage with the packaging and not have a way to reuse.
Wishes: Use less plastic, recycle as much as possible and lessen her footprint as much as possible.
SOLUTION
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Package from plastic to cotton
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Designs made by local artists
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Zero waste
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The pouch has a second life as
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Table cloth
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Cloth
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Napking
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USES
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Table cloth
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35 x 50cm
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Cloth
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35 x 35cm
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Napkin
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5 x 35cm
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The design of each pouch will be made by local artists, when the product stars selling internationally, we will negotiate for a win-win with the artists.
Special collections will be made for each holiday.
WINNER design in the Visual Communications Design category
/ Label, graphic packaging of the Design Award Mexico 2020
Exhibited at the FRANZ MAYER MUSEUM
from November 19, 2020 to January 17, 2021
In collaboration with:
Paola Hernandez
Vera Marcos
